The benefits of a product founder who turns creative and marketing expertise into owned AI platforms—so teams ship faster and keep client context under their brand.
What do you actually get from this skillset?
Owned AI platforms and workflow systems—white-label platforms, brand-voice systems, and agent tooling.
Strategy, UX, and engineering bridged in one practice, so teams ship faster and free capacity for high-value work.
Why does building custom tools beat buying generic SaaS?
Map workflow friction first, then build tools around the team’s real process instead of forcing generic SaaS.
That is the fractional AI Product Director practice: less manual production, faster delivery, and tools people actually adopt. For how that shows up as owned agency infrastructure, see AI production systems for marketing agencies.
How does this protect agency margins and client context?
FullSignal stacks Agency Expertise + per-client Brand + interchangeable Model layers (OpenAI, Anthropic, Google)—client knowledge stays under the agency’s brand and infrastructure.
Human dnAI is the flagship FullSignal deployment with Human BXG. Client knowledge built in its branded platform becomes part of the service clients use and value.
What outcomes has this approach already produced?
- Marketplace insights engine for feature value
- #1 organic Google rankings for a retailer’s top brands
- 150% YoY donations for an educational charity
- NHL mobile app that sold thousands of tickets
- Web app still used by a 10k+ member community
- Interactive sales tool for a top ATM software provider
Adam Leon
Director of Product · AI Platforms · Creative & Marketing Tech
Summary
Product founder who turns creative and marketing expertise into owned AI platforms and workflow systems—white-label platforms, brand-voice systems, and agent tooling. Bridges strategy, UX, and engineering so teams ship faster and free capacity to focus on high-value work.
Experience
Founder / Principal — Transmitter Studios
- Architected and shipped FullSignal, a white-label, self-hosted AI platform for agencies: Agency Expertise Layer + per-client Brand Layer + interchangeable Model Layer (OpenAI, Anthropic, Google)—so client knowledge stays under the agency’s brand and infrastructure.
- Partnered with Human BXG (50+ year agency) to launch Human dnAI on FullSignal—a branded brand-voice platform for on-brand creation, market intelligence, and automation across channels.
- Defined and delivered a fractional AI Product Director practice: map workflow friction, then build custom tools around the team’s real process instead of forcing generic SaaS.
- Sustained dozens of long-horizon client relationships—many retained for nearly two decades—across music/entertainment, award-winning creative agencies, and brands (Past clients include Universal Music Canada, Saatchi & Saatchi, Detroit Red Wings; current collaborators include Human BXG, Cinderbloc Design, Motioneer).
- Automated lead qualification, research, and outreach pipelines—plus public-sector RFP radar and wiki-backed response packages that turn opportunities into pitch-ready briefs.
- Hands-on across design, front-end development, UX/CX, and product strategy—comfortable leading with creatives, engineers, and directors.
Selected outcomes
- Built a marketplace insights engine to inform feature value.
- Achieved first-place organic Google rankings for a retailer’s top brands across a multi-year campaign.
- Drove 150% YoY increase in donations for an educational charity.
- Planned and built an NHL mobile app that sold thousands of tickets.
- Built a web app foundation still used years later by a 10k+ member community.
- Delivered an interactive sales tool for one of America’s largest ATM software providers.
Selected product work
- FullSignal — White-label AI platform for agencies, available self-hosted or privately deployed. Offered with optional setup and support, it turns accumulated client knowledge into part of the agency’s ongoing service.
- Human dnAI — Flagship FullSignal deployment built with Human BXG. It keeps published language aligned with each client’s brand voice.
- Referrals + Rewards — Production npm packages (
@transmitter/referral-tracker,@transmitter/rewards-engine) with agent skills and USDC payouts that help agents find, integrate, and share tools. - Relay / growth systems — Relay turns source files into precise deliverables for websites, ads, social channels, and agents. The growth stack turns lead generation, pitches, RFPs, and responses into repeatable workflows supported by a living knowledge wiki.
Skills
- Product: strategy & discovery · platform packaging · roadmap from workflow friction · stakeholder leadership (founders, agencies, brand teams)
- AI systems: LLM product design · white-label / multi-tenant knowledge layers · brand-voice systems · agent skills & tooling
- Creative & marketing tech: agency production workflows · multi-channel content systems · UX/CX · front-end systems