We discover opportunity for improvement, growth, and meaningful engagements with your audience through user experience guidance, design research, product strategy, and the best industry tools, techniques, and disciplines.
Documented evidence to prove product market fit
A roadmap for on-going successful user experience design
The right methods & metrics for customer growth
Successful businesses need more than just a website or an app. Ongoing success requires meaningful engagements with your intended audience.
To do that we must empathize with users, create solutions to real problems, test those solutions, and refine offerings based on the feedback of the people those solutions are for.
The impact of User Experience (UX) on your bottom line has never been higher.
“Every dollar spent on UX brings in between $2 and $100 dollars in return.” - Source
A detailed look at two projects that showcase the range of skills that can be applied to your business.
In 2015 Rights.Kit was envisioned as a singular online platform for managing all composition rights. Enormous potential waits in the market of songwriters who avoid the complexity of rights management altogether as well as the number of people struggling to make sense of it.
In 2013 Greg Goralski, a professor at the Humber College School of Media Studies’ newly minted Web Design Program, came to me with an idea. He had discovered that by using Computer Vision he could take a hand drawn sketch of a shape, capture it with a smartphone’s camera and add interactivity to the captured shapes.
We set out to make massive improvements in ease and efficiency for musicians when engaging with numerous rights and rights management organizations. And we did it.
Our platform would allow for easy and rapid data entry and then smart utilization of that data for all the different rights bundles, organizations and regions around the world. Reducing the redundancy of entering the same details over and over again could save countless hours of paperwork. Data validation at the source allows for ensuring the right payments get to the right people from the right sources.
Our philosophy: In order to help musicians make money, our product will solve rights holders’ problem of managing their rights by building a platform that makes it easy. We will know it works when a musician can manage their rights in multiple markets and generate revenue.
A single engine that can create forms for all rights organizations and share data with groups of collaborators. Modern data-entry design with rapid access to previously entered data inline. A single point of reference for all composition and associated meta-data (ownership, recordings, management, registrations, etc). A progressive web app for access everywhere the web is available.
We were easily able to speed up current data entry processes, for example improving one data entry process by 90% fewer steps. That particular process is one that touring musicians would have to fill out for every show of the year that they play. This results in enormous time and cost savings.
The process begins in one place - the composition profile. This data is the building block for data sharing relationships with everyone from a songwriter's management team or performers on recordings to rights organizations all over the world. This also sets users up for easy integration of emerging technologies like Blockchain.
Our adjustment engine allows for data entered once, stored free forever, to be used in any forms to be sent anywhere in the world.
Transmitter conceived of this project after many long meetings with music industry insiders about problems they face. The solutions were born out of market research, user testing, and long experience. Every feature in the platform from the adjustment engine to the utilization of data to email validation came from this human centered design process.
Using Computer Vision Greg Goralski could take a hand drawn sketch of a shape, capture it with a smartphone’s camera and add interactivity to the captured shapes. Leveraging this, could Transmitter plan and design a mobile app to speed up the prototype workflow for other application developers? Yes we could.
Create an innovative product for a target audience that thrives off creative energy. Make the app a logical step in an already varied process with both teams and individual creators. Allow users to easily create, edit, manage, and share interactive prototypes from hand-drawn sketches.
The capture process allows for real world conditions (lighting, collaborative environments), multiple captures (accidental or intentional), multiple standard and non-standard user interface elements (from text inputs to interactive maps). I identified the primary app functions and defined the ideal user processes from them.
Launching in capture mode with a pull-tab navigation drawer allowed for a quick capture of a sketch or access to existing files. Selecting an element gave a menu for editing and functional selection of any conventional user interface element. User testing revealed that the app not only sped up the creative process it was also useful in identifying interface design and process problems faster than paper prototyping.
Being community minded, Greg wanted to get a production budget from a Kickstarter campaign. While the campaign was in full swing the project was featured in Wired, Forbes, Tech Crunch and more. This helped the campaign raise the target amount of money needed to get the product to market.
As part owner and co-founder, Transmitter contributed to the Kickstarter campaign, defined the product strategy, design, and feature planning that was handed off to another team of developers in April 2014.
First opened in 2007, Transmitter has worked with businesses of every size and in every industry on hundreds of projects. A strong network of experts from the fields of design, research, education, user experience, and technology supports every project we work on.
Transmitter Studios owner & director Adam Leon’s experience over the last twenty years includes guiding businesses well beyond the production of media to ensuring clear value propositions, high user experience, and business goals are aligned with product strategy.
Read more about our perspective on Medium
“Adam and his team at Transmitter Studios continue to exceed our expectations. Acting as advisors and developers for a variety of Urban Strategies Inc.'s web-based communications, they are creative, meticulous, and a pleasure to work with.”Mary Castel Principal. Business Development + Marketing, Urban Strategies Inc.
“Transmitter was able to see our idea from concept to implementation phase with great clarity and detail. Open lines of communication and a flexible working style allowed us to deliver a final product that ended up raising our organization nearly 4 million Aeroplan miles!”Julian Caspari Managing Director, Schools Without Borders
“Adam has been a saving grace for all my web needs. From our website at Grace Restaurant to our new Events by Grace, the transition and design has been flawless. I highly recommend Transmitter Studios and Adam - his attention to detail and his talent are superb.”Lesle Gibson Owner, Events By Grace