We investigate the problem, define the project vision and goals, and create a strategy, ensuring all stakeholders are aligned.
Insights based on real data are critical. We conduct market and user research to challenge assumptions and inform product decisions going forward.
Based on the research, we define requirements, identify opportunities for innovation, brainstorm various solutions that satisfy both business and user needs.
We create prototypes to gather feedback and test solutions with users. This allows us to validate or invalidate concepts, identify issues and further understand user behaviour.